CRAFTLUX

CRAFTLUX
STUDIO

Websites engineered to convert. Designed to be remembered.

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Manifesto

Exceptional websites. Intelligent automation. One studio.

Craftlux builds high-performance websites and custom AI systems for businesses that take their digital presence seriously. No templates. No bloat. Just considered, precise work that performs.

Concept Studies

2024 — 2026

Six self-directed concept builds. Real work coming as it ships.

NORTHWIND concept buildCONCEPT BUILD

NORTHWIND

01

A flagship e-commerce concept for a heritage outerwear brand.

CONCEPT — E-COMMERCE

ATLAS WEALTH concept buildCONCEPT BUILD

ATLAS WEALTH

02

A boutique financial advisory site built around trust and quiet authority.

CONCEPT — MARKETING SITE

HALCYON concept buildCONCEPT BUILD

HALCYON

03

A booking experience for an imagined coastal resort group.

CONCEPT — HOSPITALITY

FORMA concept buildCONCEPT BUILD

FORMA

04

A portfolio framework for an industrial design practice.

CONCEPT — PORTFOLIO

OBSIDIAN concept buildCONCEPT BUILD

OBSIDIAN

05

A direct-to-consumer storefront for a single-origin coffee roaster.

CONCEPT — E-COMMERCE

MERIDIAN concept buildCONCEPT BUILD

MERIDIAN

06

An editorial commerce site for a fashion house, treated as a magazine.

CONCEPT — EDITORIAL

Process

  1. 01

    Discover

    We dig into your business, audience, and the outcomes that matter.

  2. 02

    Design

    We craft a visual system tailored to your brand — never a template.

  3. 03

    Build

    Hand-built in modern code. Fast, accessible, beautifully maintained.

  4. 04

    Launch

    We ship, measure, and iterate so the site keeps earning its keep.

Why Craftlux

01

Speed

Sub-second loads. Optimized for Core Web Vitals from day one.

02

Craft

Pixel-considered, type-driven, animated with restraint and intent.

03

Conversion

Designed around the action — every section earns its place.

New Service

Your business, always on.

We build AI receptionists that answer questions, qualify leads, and book calls — 24 hours a day, while you sleep.

Most businesses lose leads after hours. A prospect visits your site at 11pm, has a question, gets no answer, and moves on to someone who does respond. An AI receptionist fixes that permanently.

We design, build, and train a custom AI assistant for your business — one that knows your services, your pricing, your tone, and your booking process. It lives on your website, handles enquiries instantly, qualifies leads before they reach you, and books calls directly into your calendar.

You wake up to booked appointments, not missed opportunities.

Answers questions instantly, 24/7
Qualifies leads before they reach you
Books calls directly into your calendar
Trained on your business, your voice, your rules
Hi — do you build e-commerce sites?
Yes — e-commerce is one of our specialties. We build on Shopify and custom React depending on your scale. What kind of products are you selling?
Clothing. About 200 SKUs.
Perfect fit for Shopify. Want to book a quick call to scope it out? I can check availability right now.

CRAFTLUX AI — ALWAYS ONLINE

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Kind Words

Testimonials coming soon — we let our work speak first.

Currently accepting new clients.

FAQ

Things people usually ask.

Let’s build something unforgettable.

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